Analytics 1

If you’re building a CPG product, you’ve probably already realized this isn’t just about having a good idea. Ideas are easy. Turning that idea into something that sells, scales, and survives on the shelf is where most brands struggle. We see this all the time. Brands rush the process, skip steps, or assume things will “work themselves out.” They usually don’t. That’s why understanding the real stages of CPG product development matters so much. Not the textbook version. The real one that...